Monday, October 26, 2015

Smashdig: International Alumnus Succeeds in Sweden

Smashdig launches English edition covering the latest Swedish
media news and innovations

Smashdig reports handpicked news from the Swedish media and PR world. Smashdig has been a player in the Swedish media field since 2014 and is now the first online trade publication in Sweden  to launch an international site in English.

‘‘Sweden has become  a hub for startups  and innovation. That’s also the case for the media
industry  – especially in the digital field. Smashdig.com aims to tell the stories  about the
young,  entrepreneurial people behind some really cool and interesting media projects  coming out
of Sweden  and Scandinavia. By doing it in English we hope to not only inform and educate  Swedes  and Scandinavians, but also to reach an international audience.’’ Adam Jönsson says,
editor smashdig.com.

“Adam Jönsson belongs  to the talented  generation of journalists that has a strong digital DNA and
a large commitment to the digital media field. The role as an editor suits him perfectly.” Daniel Bacelj says, founder  and Publisher Smashdig.
Adam Jönsson 

Smashdig aims to find and follow the stars of tomorrow and report about their way to the top. The
target audience is young,  digital and modern – just like the company itself.

Even though the website is the core of the company, Smashdig realize social media platforms are
important to reach news consumers. Therefore, Smashdig will not only post its news on the site but
also deliver them in the shape of video, picture and text on the most popular social media
channels.

Adam Jönsson has been with Smashdig since May 2015. He grew up in Sweden  but has both worked in and studied journalism in New Zealand and Canada.

This spring he left Humber College in Canada as the top student  of his class and with a bachelor’s degree in digital journalism. During his time in Canada, Adam Jönsson worked as the student  editor-in-chief for the media news site J-Sources where he helped to set up the company’s
foreign desk.

‘‘Smashdig.com is a very exciting project  where I get the opportunity to use all the skills and
knowledge I’ve collected over the past couple of years. I hope my international experience can
guide both Swedish and international readers  to look at the digital media industry  from new and
creative perspectives.’’
Adam Jönsson says.
Adam Jönsson

For more information:
Daniel Bacelj, founder and Publisher
+46 (0) 725 – 78 09 00, daniel.bacelj@smashdig.com, twitter:@danielbacelj

Adam Jönsson, Editor
+46 (0) 703 – 010506,  adam.jonsson@smashdig.com, twitter:@adambjonsson

About Smashdig
Smashdig.com is a part of Smashdig Studios, an independent media company with several digital
brands in its portfolio. Smashdig.se (previously Klickmonster.se) is the Swedish site and since it
w as launched in 2014 it has proven to be an important source of new s for people in the media and
communication field. The site recently got the prestigious award “Sweden´s by far best digital
media trade-publication” and is frequently quoted in trade-publications, daily new spapers and
national podcasts. The headquarter is located in Stockholm, Sweden,  with a local branch in Jönköping, Sweden.

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